May, 2012 Archives
Download here: http://tourismkamloops.com/home_showSection_ID_952.html
May 27, 2012
Tourism Kamloops’ “Stand In” Campaign…Get away from your everyday!
Kamloops, BC: “Everyone wants a “Stand In” to take their place. At tax time. Rush hour traffic. During a dentist appointment. Get away from your everyday – get away to Kamloops!” On May 28th, Tourism Kamloops will launch their summer consumer “Stand In” campaign.
“We’re excited to be launching our summer “Stand In” campaign featuring TV Personality, Meteorologist and Kamloops’ Home Town Boy, Mark Madryga,” said Tourism Kamloops’ CEO Ms. Lee Morris. “The campaign will kick off province wide on GlobalTV BC with two commercials– one highlighting Mark Madryga and his family taking in Kamloops’ family friendly recreational activities, the second showcasing grandparents and their grandchildren experiencing many of the local attractions.”
The campaign will drive consumers to www.tourismkamloops.com for more information on vacation ideas and experiences in Kamloops. An online social media strategy will commence utilizing E-blasts, Facebook, and Twitter all housed on a unique microsite – www.standin.ca. Two contest components have been added - one inviting people to tweet #standin to win a selection of prizes. As more tweets are received, more prizes are unlocked. The second, located on the Tourism Kamloops website, features a Kamloops getaway package including local attractions and activities as well as your very own life-sized “Stand In” cut out.
“We see this generating a lot of buzz,” says Ms. Morris. “The key benefit for us will be people visiting the websites to enter the contests, and then while they’re there, further explore how great our city is for a vacation.”
The “Stand In” campaign concept focuses on getting people out of mundane everyday situations and allows their stand in’s to take their place while they are engaging in fun activities in Kamloops.
For More Information:
Ms. Lee Morris CEO, Tourism Kamloops
P: 250.372.8000 C: 250.319.4247
Clooney. Pitt. Fassbender.
Move Over, Here’s Mac!
I’ve never been the kind of person to think that my kids were going to grow up and be Hollywood celebrities, as I was kind of hoping that I was going to make it big. But alas, that hasn’t happened… yet. I do, however, remember growing up as a kid loving theatre camps and being a part of the Chase Players theatre group, so thought our eldest might like it. When I asked my eight year old about trying out an acting school because he’s just so darn creative and dramatic (eye roll), he thought it might be cool to try. We looked into theatre camps, and the Western Canada Theatre’s Stage One Theatre School came highly recommended, so we signed up Mac for a one week course over spring break.
Day one and Mac was nervous but super excited. My husband took him to class and exclaimed that the room was full of other little “Macs”, meaning that there were many, many other creative and dramatic (eye roll) children there as well. By lunch time, our boy was as happy as a clam, feeling very welcomed by the teachers and fellow drama school kids.
This school was held in the Old Courthouse in downtown Kamloops across from the City Hall, and what an amazing building. The kids actually got to have their classes in the old courts, sitting where the judge would preside and in the jury area, which was really cool. The school was run by Terri Runnalls, who is also an actor in Kamloops and was so great with the kids.
The kids got to play theatre games, learn how to project their voices and show true emotion and even put on a play for all of the parents on the final day of the school, which was great. The older kids even wrote their own play and performed it, which was wonderful. The caliber of this Theatre School was great and there are others coming up this August for kids 8 – 18 years of age. (info here: http://www.wctlive.ca/stageone.htm ) Even if you’re not into Theatre School, there are so many live theatre shows happening in Kamloops to enjoy year-round, so get out and support the arts by being involved or by being an audience member.
~ Awesome Aleece
* To find out more about Stage 1 and other Summer camps - check out: http://www.tourismkamloops.com/home_showSection_ID_866.html