Kamloops Business Community Leaders Activate Integrated Communications & Engagement Strategy

For Immediate Release  

March 16, 2020, Kamloops, British Columbia – This afternoon Kamloops business community leaders agreed to work together to produce a streamlined communications and engagement strategy to address COVID-19 and the effects on business in Kamloops. The group is comprised of leaders representing the Kamloops Chamber of Commerce, the City of Kamloops, Kamloops Central Business Improvement Association (KCBIA), North Shore Business Improvement Association (NSBIA), Venture Kamloops, Community Futures – Thompson Country, Kamloops Airport and Tourism Kamloops.

The common goal is to ensure Kamloops’ business stakeholders receive relevant and timely information and are provided important and necessary tools to endure this crisis. This group is committed to delivering facts from credible sources, preparing tools for resilience and recovery and providing resources for business continuity.

The Kamloops business community is strong and has proven buoyant in critical times. An integrated approach allows for efficient and effective communications to businesses and confirms alignment among the organizations. This group will be meeting twice weekly to prepare insights and information. Unified communications will be shared through independent stakeholder lists, each organization’s websites and social channels as appropriate.  

In the coming days, information will be shared using #YKAStrong.


Media Contact:

Beverley DeSantis, CEO

Tourism Kamloops

P: 250.517.9094

E: bev@tourismkamloops.com


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