For Immediate Release

March 22, 2019, Kamloops, British Columbia – In case you missed it, Thursday, March 21st, marked the Luv’n Loops kick off tour. Backdropped with bluebird skies, spring-like temperatures and 25 eager Kamloopsians, groovy tour host Jennifer Friend led a spirited, fun-loving adventure to four downtown locations inspiring locals to uncover tourism hotspots. This month’s tour group was the perfect mix of Kamloopsians – Daybreak Rotarians, TRU students, local media and Tourism Kamloops’ fun captains.

Luv'n the Loops

This tour was unlike any other. While the group visited Red Collar Brewing Co., Forno on 5th, toured Back Alley Murals with KCBIA’s CAP Team and sampled sweet treats at Cocoa Dot Cakes, social media posts also revealed street corner signing, dancing with strangers, patio leapfrog and impromptu renditions of the YMCA in front of a mural.

The vibe was fun, funky and truly Boldly, Unscripted! Tour details were a surprise until the group boarded the bus headed for the first stop, but the smiles, laughter, and comradery throughout the tour signaled a great afternoon of exploring.

“It’s days like today that I am so very grateful for what Kamloops has to offer. And now, to share what we do daily at Tourism Kamloops with our Kamloops residents is such an honor and a ton of fun,” notes Monica Dickinson, Director, Industry Relations & Communications for Tourism Kamloops. “We know personal recommendations are a powerful marketing tool when inspiring travel planning and now engaging our Kamloops residents to build tourism ambassadorship at the local level allows them to share in the work of Tourism Kamloops to build credibility and connection to our city.”

Luv'n the Loops

When asked what the best part of the tour was, participant Ruth Lidster commented, “I wouldn’t have thought about the murals, but I will now. I will treasure that mural map for future. When I go to other cities, I do walking tours like this, but have never thought about doing one here.”

If you are feeling like you missed out, not to worry! The Luv’n the Loops tour will continue each month for the next year. Custom itineraries will tour residents to all corners of Kamloops and will welcome all ages and abilities. 

Tell us why you should be on our bus!

Visit to send us your pitch. Get in on the action and follow the tours on Tourism Kamloops’ social channels and by searching #explorekamloops and #togetherintourism.


Media Contact:
Monica Dickinson
Director, Industry Relations & Communications
Tourism Kamloops
C: 250.819.0151