For Immediate Release
Tourism Kamloops Sets New Direction
New 5 Year Strategic Plan Approved by Tourism Kamloops Board of Directors
October 12, 2016, Kamloops, BC: The Tourism Kamloops Board of Directors has approved the organization’s new 5-year strategic plan. Beginning July 1, 2017, Tourism Kamloops will execute the plan in alignment with the recent approval of the Municipal Regional District Tax (MRDT) renewal and the approved increase to the MRDT from 2% to 3%.
“This plan is the result of extensive consultation and collaboration with tourism industry stakeholders. The engagement process resulted in a proactive, focused and results-driven framework addressing five key strategic platforms of performance – Innovation, Sustainability, Brand, Community & Stakeholders and Experience,” explains Beverley DeSantis, Tourism Kamloops CEO. “Kamloops stands out amongst competing destinations. Our strategic plan ensures that Kamloops elevates its distinct position and offers visitors exactly what they are seeking in a vacation experience”.
Tourism is a necessary economic driver for Kamloops and Tourism Kamloops’ strategic plan will benefit the entire community. Priorities within the plan emphasize the importance of building local ambassadorship, identifying opportunities for exceptional tourism experiences, developing a compelling brand that will resonate with visitors, empowering and elevating industry partners and using dynamic marketing strategies to deliver the destination’s brand.
Tourism Kamloops will be hosting a Stakeholder Forum to unveil the plan on Tuesday, October 18th from 3pm – 5pm at the Coast Kamloops Hotel. This forum is open to the public and all tourism stakeholders. Please RSVP attendance to firstname.lastname@example.org or by phone at 250.372.8000.
Beverley DeSantis, CEO
Monica Dickinson, Director of Industry Relations & Communications