For Immediate Release   
November 13, 2019, Kamloops, British Columbia – Tourism Kamloops has picked up the award for Best Visual Storytelling at Crowdriff’s SEE 2019 conference in Toronto.  

The Best Visual Storytelling Award recognizes Tourism Kamloops’ efforts for their ‘Meet the Locals’ campaign which features stories told from the lens of Kamloops locals using video, photos, blogs and social media. Tourism Kamloops took top place amongst 22 other tourism destinations. 

“We are honoured to be recognized amidst a slate of strong and reputable destination marketers,” notes Amy Thompson, Director of Brand & Marketing for Tourism Kamloops. “We worked with local content creators to bring the Kamloops story to life and to create a relatable and inspirational marketing campaign.  To date, six separate stories have been released and we will continue the campaign throughout the winter.” 

Over 230 travel and tourism marketing professionals from across North America attended the conference to learn more about user-generated content and tourism marketing. Attendees included marketers from destinations such as Beverly Hills Tourism and Visit Austin. 

“Digital marketing technologies allow for immediate customer feedback on campaign performance using real-time analytics; however, this award validates our strategic marketing approach and acknowledges our commitment to industry excellence,” adds Thompson. 

Tourism Kamloops is also a key contributor to Travel Stories, a new feature announced by Crowdriff and Destination British Columbia at the conference. Travel Stories are mobile-first, and visually immersive stories that help travelers plan their trip. The stories contain captivating and interactive, vertical images or video in a carousel that are used across the Tourism Kamloops website and Instagram.  

The story content is powered by Crowdriff allowing stories to load fast and eventually they will be featured in top search results for Google mobile travel searches related to 'Things to Do in Kamloops'. Additionally, travel partners such as Destination BC are sharing Kamloops’ unique travel stories exposing the destination to wider audiences.  


From left to right Leo Leung from Crowdriff, Michelle McAleese, Rachel Lewis, and Amy Thompson from Tourism Kamloops. 

About Tourism Kamloops 

Tourism Kamloops is a destination organization that supports a strong and competitive future for Kamloops’s tourism industry through a combination of marketing, destination development, industry learning, and visitor servicing. These efforts help to improve the visitor experience, support businesses and community, and strengthen Kamloops’ reputation as a destination of choice. For more information about Tourism Kamloops, visit:  

About CrowdRiff 

CrowdRiff is an AI-powered content marketing platform purpose-built for the travel and tourism industry. The platform combines content discovery, digital asset management, and content delivery tools that enable marketers to source and share top performing visuals with their respective audiences at scale. To date, CrowdRiff has processed over 500 million images, and the company currently works with over 700 leading travel and tourism brands globally, including Tourism Kamloops, Rocky Mountaineer, Destination BC, Colorado Tourism Office, and the Netherlands Board of Tourism and Conventions. For more information, visit


Media Contact: 
Amy Thompson  
Director, Brand & Marketing 
Tourism Kamloops 
C: 250.320.9705