Tourism Kamloops’ 2nd Annual Summit Delivers Brand Toolkit at “Bold U”  
For Immediate Release

June 8, 2017, Kamloops, British Columbia – Tourism industry stakeholders gathered today for Tourism Kamloops’ 2nd Annual Summit event, titled “Bold U” (short for “Bold University), to learn more about the organization’s new brand and marketing initiatives. The educational focused session was designed to get industry excited about Tourism Kamloops’ new brand and to deliver the tools necessary to get involved with the new marketing campaign, which positions Kamloops as a must-experience travel destination in British Columbia.
“Bold U is a jumping off point for our new marketing initiative, the 360 Kamera Krew campaign, a bold and innovative way to showcase to the world what Kamloops locals already know about our city – that Kamloops a year-round, multifaceted destination with an unexpected adventure around every corner” says Tourism Kamloops CEO, Beverley DeSantis. “We delivered a hands-on toolkit – Campaign in a Bucket – to accommodation partners, experience providers, and other tourism stakeholders.  The bucket comes complete with items necessary to intercept and challenge visitors to dig a little deeper into the Kamloops experience.  Contents include instructions, challenge cards, tent cards and key messages. We want them to use these tools to encourage their guests to try something new and unscripted, and share their experiences online using our hashtags #YKA360 and #explorekamloops.”
Following the Campaign in a Bucket session, Bold U participants were enlightened by Andrew Wiens of TripAdvisor for the luncheon keynote session.  The session focused on “Digital Reputation Management” covering the scope and scale of TripAdvisor, best practices and how to improve your TripAdvisor ranking.
“Our recent Value of Tourism report told us that Tourism is key industry in this region” says DeSantis, “It’s Tourism Kamloops’ job to help strengthen our tourism industry’s experience propositions and visitor engagement strategies to capitalize on the opportunities presented by high growth in the industry.  We all win by making sure visitors have great experiences and include Kamloops in their travel plans year after year.”
The 2nd Annual Kamloops Tourism Kamloops Summit is the latest of a series of events and initiatives recently executed by the destination marketing organization, starting with the release of a Value of Tourism Report, followed by the launch of their new “Boldly Unscripted” brand and tagline and the 360 Kamera Krew Campaign. The industry is preparing for the peak-season boom, which is expected to be very robust this year.    


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Media Contact:
Monica Dickinson, Director – Industry Relations & Communications
Tourism Kamloops
P: 250.372.8000
C: 250.819.0151