We have now received our hotel tax figures for December 2012 and have now been able to produce a summary performance review for the year. The highlight of this review was that although 2012 was a year where no significant city-wide events were scheduled (comparing to the Western Canada Summer Games in 2011), our actual hotel tax revenues for 2012 resulted in decrease over actual hotel taxes received in 2011 by only  3%.  The overall 2012 hotel tax revenue forecasts set again the budget realized an increase of 9% - which is a very positive increase considering we could not attribute hotel tax revenue levels to a single or a couple of large scale events.

Other performance indicators highlighted in this report includes airport traffic volumes, Google analytics, email database levels, social media engagement, event and meeting hosting including estimated visitor spending, familiarization tour numbers and Tourism Kamloops community involvement.