Tourism Kamloops in part attributes this increase to strengthened family leisure travel as a result of ongoing marketing efforts targeting metro Vancouver and regional British Columbia. This builds on the continued strength in sport tourism in Kamloops.
“These numbers are in line with forecasts set for 2012.” says Lee Morris, CEO. “With robust targeted family leisure marketing campaigns into the BC market and the continuation of diverse sporting events being hosted in Kamloops, there is considerable optimism that the forecast revenues for 2012 will be achieved.”
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Ms. Lee Morris CEO