The 360 Kamera Krew Campaign is a bold and innovative way to showcase Kamloops as a year-round, multifaceted destination. The Krew is a group of fantastic individuals looking for opportunities to promote, endorse, brag, and share all that Kamloops has to offer.  You might see them around town in their black t-shirts while you are here. If you do – stop and say “hi!” You could be the next Krew star. 

The 360 Kamera Krew will be literally everywhere and anywhere in Kamloops. You might find them enjoying a sporting event, fishing, taking in a festival, hiking, eating at one of our restaurants, biking, mountains climbing, chilling at the Visitor Centre, shopping, or waiting at that gas station off the highway to meet you! They will be issuing visitors challenges and taking tourists on boldly unscripted adventures.

At our brand launch last week, we challenged all of our stakeholders to be bold by picking a challenge out of a bucket. Here's a recap:

We will be following up with some of these stakeholders over the coming weeks to see if they did their challenge - stay tuned!

Want to do your own #yka360 challenge? Stop by the Kamloops Visitor Centre and pick a challenge from our challenge buckets! Our Kamloops Krew will send you in the right direction to complete the challenge. Post photos or video completing the challenge to our social media tagging us @tourismkamloops and #yka360 for a chance to win a boldly unscripted getaway.

Featured challenges in this video were:

- Countdown Escape Rooms

- Drink & Draw

- Makeshift Workshop

- Skydive

- Dragon boat race

- Target shooting

- Eat an ice cream cone with no hands