For the first half of the year, Tourism Kamloops participated in a Destination BC pilot project called 'Simply Measured' to track our social media efforts. The pilot tracked our Instagram, Twitter and Facebook accounts. Here are some of the highlights from the report which you may also find useful for your own social media marketing.
The reporting period ran from Jan 1 - June 30, 2015. Over the course of the 6 months, Instagram seemed to be our big winner in terms of largest follower growth (44.5%) and engagement per post (197.7). 82% of all organic brand mentions were made on Instagram.
Interestingly on twitter, the top cities from the US that engaged with us were Chicago, Seattle and San Fransisco. Top content for engagement was video.
On Facebook, top three cities for fans (outside of Kamloops) were Vancouver, Edmonton and Calgary respectively. Our fan base is mostly female with the majority between 25-34. The top time to reach fans on our page is between 8-9pm. The top content for engagement was a mix between landscape and other photography.
Across all channels, photos were the most engaging content type but in total, we received 6,360 earned media mentions via facebook, instagram, our blog and Google+.
The report was prepared by Simply Measured and Destination BC.