Tourism Kamloops Summer Campaign Invites Visitors Experience the “Real Kamloops”
Kamloops, BC: Tourism Kamloops has launched a multi-media summer campaign inviting visitors to engage with real people and partake in real experiences. The campaign will run for six weeks – each week showcasing a different niche tourism product and introducing the real people behind that experience. The campaign will drive visits to Tourism Kamloops’ Facebook page where visitors will be able to enter to win accommodation and dining credits and then choose from a variety of prizes to customize their own Kamloops experience.
“The Kamloops experience is really about the people behind the scenes. We chose this campaign as the people of Kamloops are extremely passionate about their city and dedicated to creating and sharing their experiences and tourism products with visitors,” says Lee Morris, CEO. “Highlighting this passion is a great way to promote Kamloops and, who better to help market our destination, than the people at the heart of it all.”
The campaign launches with the delivery of 20,000 postcards to homes throughout the Thompson Okanagan region, Facebook and Twitter feeds, a landing webpage at www.tourismkamloops.com/real and YouTube videos inspiring people to visit Facebook to complete the contest entry.
“The intent of this campaign is to offer visitors an overall feel for the diversity of tourism experiences in Kamloops even before they arrive. We have strategically chosen our summer campaign to stimulate interest in our target markets, and we have utilized engaging videos and social media to extend far beyond our immediate reach,” adds Ms. Morris.
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For More Information:
Ms. Lee Morris CEO, Tourism Kamloops
P: 250.372.8000 C: 250.319.4247