The Tourism Kamloops team travelled to Vancouver March 12-13th, 2016 for the Vancouver Outdoor Show, B.C.’s largest showcase of outdoor gear & adventure travel experiences. Tourism Kamloops’ booth was set up next to Sun Peaks Mountain Resort and we saw a high volume of traffic coming to both booths over the weekend.
There was a large amount of interest in Kamloops as an outdoor recreation destination. The top two interests were biking and hiking, family friendly activities were also of interest.
Overall, this show is one of the largest outdoor shows in North America. It was extremely busy, with attendance numbers in the thousands.
Visitor audiences were strongly aligned with Tourism Kamloops marketing initiatives, therefore we will likely attend in 2017.