Over the holidays, our dedicated Visitor Centre staff undertook a project to compile ratings and reviews of our stakeholders on Trip Advisor. Over the course of the next few months, we will be looking at ways to use this data in order to help improve the overall destination ratings. We were blown away by the high average rating on most properties and attractions - Awesome Job!! Destination BC is also launching a Trip Advisor pilot project with our Visitor Centre servicing team on how better to respond and interact with users on their platform. We will continue to provide updates on the blog as we learn more. Please stay tuned!