Development Research
Kamloops
Katie Burrell TV
Research that powers possibility
At Tourism Kamloops, we believe that informed decisions drive impactful development. Our research page is a resource centre for investors, developers, and tourism partners. It houses our feasibility studies, market insights, and analyses that uncover the full potential of Kamloops’ visitor economy.
By sharing transparent, data-driven research, we aim to equip you with the knowledge and confidence needed to create meaningful tourism experiences. Every project we explore, every dataset we analyze, and every insight we uncover fuels our commitment to sustainable, community-first growth. Because when you invest in Kamloops, you're investing in a destination where opportunity is as expansive as the landscape.
Our destination development research
Tourism Kamloops leads with data-driven insights designed to fuel growth and innovation in our visitor economy. From feasibility studies to economic impact reports, our research provides partners, investors, and developers with localized intelligence to shape strategies and unlock new opportunities in Kamloops.
Downtown Kamloops
Christine Nicole Photography
Kamloops Resident Sentiment
Each year, we connect with Kamloops residents to better understand their perspectives on supporting local businesses and welcoming visitors.
With 1.87 million visitors in 2024, this annual survey provides valuable insight into the relationship between the community and the city’s vibrant tourism sector.
Industry Research
Explore independent research and planning resources that reveal market demand, community sentiment, and sector opportunities. Use these reports to validate a concept, strengthen a grant application, or plan your next investment in Kamloops’ visitor economy.
YKA Kamloops Airport
Dylan Sherrard
Harper Mountain Ski and Snowboard
Bryan Peters Photography
We're Here to Help
Lisa Strachan
Director, Destination Development + Travel Trade
Lisa is the front-runner of destination development, travel trade, sports and meetings.
Erik Fisher
CEO
Erik is Tourism Kamloops' bold leader responsible for strategic direction, community relationships, and tourism development.
Nic Zdunich
Destination Development Manager
Nic is the person you talk to about destination development, from placemaking initiatives to implementing projects and strategies to improve infrastructure and experiences for visitors.
Jada Glen
Destination Development + Trade Specialist
Jada is your go-to for support with destination development and travel trade initiatives ensuring seamless operations and exceptional experiences.