The third in a continuing series of collaborative and community-centred sports-themed exhibitions Mountain Bike Mecca will look at the cultural context of mountain biking. The Thompson Nicola Regional District (TNRD), is reputed to have some of the best riders in the world and is widely considered to be a foundational place for freeride mountain biking. Identifying values and principles that govern cultural norms in the sport, the display will examine its history, its relation to landscape, demographic and cultural shifts and other symbols and practices that support the sport’s culture. The show will include media footage, large-scale photographs and video footage of local trails; and finally, a selection of interactives to help visitors better understand this extremely popular activity.