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COVID-19 UPDATE

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Using Data to Establish the Right Keyword and Content Focus

  • Presented By: Thompson Okanagan Tourism Association in Partnership with ELearningU
  • Dates: December 17, 2020
  • Time: 11:00 AM to 12:00 PM
  • Price: FREE using coupon code TOTA

Everyone is telling us we need to create more quality content, but everywhere we look there is more content then we can shake a stick at. So how do we decide what content and types of content to focus on, which will helps to build authority, and can be heard in an increasingly noisy world? Jeff Riddall, a content marketing and SEO veteran, will review some readily available data sources and provide actionable tips on how to develop the right keyword and content focus.

Please note that this course is offered FREE through the Thompson Okanagan Tourism Association & eLearningU using the coupon code: TOTA.