As destination marketers, we know that the tourism industry is a constantly evolving, dynamic and exciting environment. We also know that travel consumers are more in control of their travel decision making than ever before. Meaningful destination development and exceptional storytelling will drive our visitor experience presenting our guests the opportunity to embark on an unforgettable journey, creating lasting memories and inspiring return visits.

Our Mission

Lead strategic destination marketing, partner and collaborate with stakeholders, and support development to promote Kamloops as a distinct and desirable tourism destination.

Our Vision

Come share the experience and play like a local.

Our Goal

To increase tourism revenues through the delivery of innovative, results-based marketing strategies.

Our Brand

Tourism Kamloops' brand invites guests to explore our welcoming city and encourages them to experience an authentic story-filled adventure.

Our brand is true to the essence of Kamloops, we want our visitors to get the same feeling about our city as our locals do. Kamloops has so much to offer all year to those who take the time to discover it, and our brand invites people to do just that.

Kamloops does not need a lot of planning. Spontaneity is the norm. Doing what feels right, right now and seeing where it all takes you. That's going Boldly Unscripted.