A Look Ahead: What Tourism Kamloops Marketing Team Has in Store This Winter

As we cruise into the cozier months of November and December, we naturally see a shift in our guests’ needs.
This season, we’re embracing the quieter pace and building strong, local-centred campaigns that will keep the energy alive in Kamloops. We’re setting the stage for a festive, welcoming vibe focusing on Kamloops as a go-to spot for holiday shopping, cultural experiences, and all things merry and bright.
Here's a sneak peek at what our team has in the works to keep Kamloops top of mind for travellers around the interior and beyond.
Setting the Scene for Kamloops as a Winter Hub
During the cooler months, most of our visitors come from surrounding communities. Many travellers from nearby smaller towns treat Kamloops as their main hub for holiday shopping, cozy dining, and fun family activities. Our campaign this winter has two main purposes:
- Attracting Nearby Communities: We’re reaching out to people from neighbouring areas, inviting them to choose Kamloops as their destination for holiday joy. From family visits to friends’ getaways, we want our city to be top-of-mind as they plan for the season.
- Maintaining Our Always-On Digital Presence: We’re also continuing our year-round digital strategy to keep Kamloops visible and accessible on all our channels. By keeping our digital content fresh and engaging, we’re staying present in the minds of potential visitors—even if they’re still considering options for their winter travel plans.
“Our winter campaign is about inviting travellers into the heart of Kamloops and showing them that this city isn’t just a destination; it’s a welcoming escape. We want to create memorable experiences that bring people back, not just for one trip, but season after season.”
Sandeep Takhar Marketing and Brand Director
Why Kamloops? Embracing the Best of Holiday Adventure and Cozy Escapes
Kamloops has an endless lineup of indoor and outdoor activities for all ages and groups, making it a prime holiday destination. Our marketing team is ready to highlight everything that makes Kamloops stand out this season, focusing on:
- Unmissable Arts Experiences: Whether you're a seasoned culture lover or just looking for something different this holiday season, Kamloops has plenty to offer. We’re partnering with Western Canada Theatre to promote their diverse winter productions that bring laughter, drama, and everything in between to local audiences. With a wide range of shows, there’s always something inspiring happening on stage.
- Soothing Symphony Nights: For those craving the elegance of live classical music, Kamloops Symphony offers a chance to unwind and enjoy top-tier performances. Winter programming will showcase everything from classical masterworks to contemporary favourites. Our campaign will spotlight these events, capturing the warmth and charm of evenings filled with the sounds of symphonic magic.
- Unique Shopping Experiences: We’re all about encouraging local business this holiday season. Our campaign will spotlight boutique shopping destinations that are perfect for those looking to get their holiday shopping done in style while supporting Kamloops’ thriving small businesses.
- Family-Friendly Adventures: From skating rinks to festive lights, Kamloops offers family activities that make for unforgettable memories. We’ll be showcasing these on social media and in our campaign ads, emphasizing the fun and excitement that families can look forward to.

Jardines, Downtown Kamloops
Mary Putnam
Collaborating with Local Businesses: Community is Our Core
A big part of our holiday focus involves partnering closely with local businesses. By working together, we aim to boost not only tourism but also strengthen our community’s economic resilience during the quieter months. We’ll be collaborating on events, promotions, and package deals that encourage visitors to shop, eat, and stay locally.
This collaboration isn’t just about promoting places to go; it’s about fostering a community where guests feel welcomed by everyone they encounter in Kamloops. Whether they’re dining downtown, catching a local play, or exploring nearby trails, we’re creating an interconnected experience that celebrates Kamloops’ vibrant community spirit.
Maintaining an Always-On Strategy: Staying Top-of-Mind on Digital Platforms
In the digital realm, the team is committed to keeping Kamloops visible and engaging. Our “always-on” digital approach means that our brand presence will be active across platforms like Instagram, Facebook, and Google, not to mention strategically placed online ads. Even if Kamloops isn’t immediately on someone’s list, our consistent, authentic content will keep the city in mind when they’re ready to book their winter travel.
“With our digital approach, we’re making sure that Kamloops is always part of the conversation,” says Sandeep about our digital strategy. “When people see their friends and family enjoying Kamloops during the winter, it builds a positive association and reminds them that we’re here, ready for their next visit.”
Going Beyond Marketing: Creating a Lasting Connection
While campaigns and digital content are key to our efforts, we’re ultimately focused on building a connection that goes beyond a single visit. We want people to feel a sense of warmth and adventure that they can’t find anywhere else. When travellers leave Kamloops, we want them to remember the welcoming atmosphere, the memorable experiences, and the people they met here.
This vision is embedded in everything we’re doing this season—from the words in our ads to the partnerships we’re forming. It’s not just about filling hotel rooms or drawing visitors downtown; it’s about showing people the heart of Kamloops and keeping them excited to return.
Here’s How You Can Get Involved
To make this campaign truly shine, we invite our partners and interest holders to join in. Here’s how you can help make this season one of Kamloops’ most successful yet:
- Leverage the Campaign Content: Share our campaign posts, photos, and stories on your platforms. The more we amplify Kamloops’ attractions, the more likely visitors are to take notice.
- Engage with the Community: Collaborate with other local businesses or create holiday deals that complement what we’re promoting. The more interconnected our efforts, the more cohesive and impactful the experience for our visitors.
- Stay in Touch: Reach out to our marketing team to share opportunities or new ideas. Whether it’s through a unique event, a special promotion, or simply joining our conversations on social media, your involvement amplifies our mission.
As we roll out our holiday campaign, the message is clear: Kamloops is here, ready to offer warmth, excitement, and memorable experiences. Whether it’s through holiday shopping, family activities, or unique outdoor adventures, we’re showing travellers that Kamloops has something special to offer all year round.
Here’s to a holiday season filled with new visitors, festive fun, and all the reasons we’re proud to call Kamloops home. Let’s make this a season to remember!
Got questions about our seasonal marketing strategy or ideas for partnering with us? Contact us at .
