Spring is a time for renewal, growth, and new beginnings—making it the perfect time to launch a campaign that energizes our audience and drives engagement. With the arrival of warmer weather and longer days, visitors are more receptive to positive messages and fresh ideas. Here’s how we are planning…
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With the help of Here Be Monsters, an agency of brand specialists, we have a fun-new creative platform launching this winter. The seasonal campaign will feature ads focused on building name recognition and helping drive travel consideration during this pivotal, off-peak season. We want each visitor…
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Four-episode YouTube series, titled “Kamloops, Who Knew?”, invites travelers to enjoy spontaneous fun where the Thompson Rivers meet. For Immediate Release September 26, 2022 - Kamloops, BC - Tourism Kamloops is collaborating with self-identified "professional leisure athlete” and comedian…
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Have you ever experienced the sudden, sharp Fear of Missing Out (FOMO)? Young, urbanite couples are particularly prone to this condition. To help this demographic avoid FOMO this fall, we’ve officially kicked off a new campaign that highlights the top things to do in Kamloops over the fall. We’re…
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For 2021/2022, the Luv’n the Loops Passis coming in hot! For its second year, and in true bold fashion, we're bringing a new punch to the program with another year of discounts and offers galore. This digital, interactive pass delivers prime savings for Kamloops residents and visitors to indulge in some of Kamloops’ best experiences. Here are all the pass details for what you need to know…
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We are so excited and we just can’t hide it. With travel around BC resuming on June 15 and now across Canada on July 1, our industry can see light at the end of the tunnel. We’re ready more than ever to welcome visitors back to #explorekamloops... in bold fashion of course. Here is a little…
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Why Staycation In a “normal” year, Kamloops plays host to numerous tournaments, bonspiels, and competitions which results in busy local restaurants, increased retail activity, and elevated visitation at our attractions and other visitor-related amenities and services. The absence of the normal…
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For Immediate Release February 16, 2021 – Local mountain bike enthusiast and passionate amateur photographer, Kaleb Trozzo, is the winner of Tourism Kamloops’ Adventure Photo Contest. The Adventure Photo Contest, a first for Tourism Kamloops, launched December 18, 2020 for 5 weeks seeking amateur…
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The Luv’n the Loops Passport has kicked off with a bang through the first 6 months of the 12-month campaign. With participation and engagement numbers exceeding expectations, we are excited to launch into the second half of the program with more prizes, surprises, and contests through to June 2021…
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It’s no secret that travel to Kamloops comes with some of the best value in the province. To amplify this message, Tourism Kamloops has launched a Travel Deals marketing campaign to BC residents. With the pressure for BC residents to travel within the province, competition amongst BC destinations…
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1290 West Trans Canada Highway
Kamloops, British Columbia, Canada V2C 6R3
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