Enhancing Your Employer Brand by Prioritizing Mental Health

Kamloops Art Gallery
Mary Putnam
Savvy business owners recognize the essential role that outstanding customer service plays in their success. Equally important, though, is cultivating a work environment where employee mental health is a top priority.
Consider these three key areas:
1. Attracting and Retaining Talent
Demonstrating a commitment to employee wellness is a compelling way to draw in and keep exceptional team members. Employees seek workplaces where they feel supported and valued. Simple initiatives, such as wellness days or providing wellness tools during shifts, show your investment in their well-being. Research has shown that short breaks, such as micro-breaks, help improve focus and boost productivity—ultimately leading to superior service and long-term benefits. Explore this valuable resource for more information: [Micro-Breaks - People Working Well].
Additionally, confidential programs like Employee Assistance Programs (EAPs) equip employees with tailored strategies for managing stress and challenges—especially useful during busy periods. A workplace where employees feel supported builds loyalty, reduces turnover, and transforms your team into advocates who help attract top talent. What unique wellness initiatives does your workplace offer?
2. Boosting Engagement and Productivity
When employees feel supported, they’re more engaged, motivated, and productive. Implementing tools like the mental health continuum at shift changes can help foster awareness and connection within teams. While onboarding is an excellent opportunity to introduce mental health resources, regular reinforcement throughout the year ensures these tools remain accessible and effective. By embedding wellness into your workplace culture, you’ll notice a tangible boost in team morale and performance.
3. Strengthening Leadership and Culture
Leaders play a pivotal role in shaping a wellness-focused workplace. Equipping managers with mental health training, encouraging them to model healthy behaviors, and actively supporting wellness policies sends a strong message about your organization’s values. These actions create a culture that emphasizes care and prioritizes mental health.
What wellness resources do your leaders rely on? Check out the free courses available from People Working Well, or reach out to one of Go2HR's Psychological Health and Safety Consultants for personalized guidance and support at no cost.
Author
Ginger Brunner (she/her), CPHR
Manager, Industry Human Resources & Mental Health
www.go2hr.ca
