NEW Tourism Kamloops Digital Academy!

Dallas-Barnhartvale Nature Park
Andrew Snucins
Tourism Kamloops is proud to announce that we have developed and launched a digital academy! With help from our new friends at LearnTourism, Tourism Kamloops is excited to provide online guest services and EDI training, in addition to the main star of the show - our Learn the 'Loops course, a digital tour through Kamloops highlighting what there is to see, do, eat, and explore in the area!
In today’s tourism industry, knowledge is power—and when it comes to Kamloops, nothing beats insider knowledge. Whether you’re a hotel concierge, front desk staff, tour operator, or local business owner, your ability to confidently share what makes Kamloops special can elevate the visitor experience, boost positive reviews, and drive economic impact. That’s where the Learn the 'Loops course from the Tourism Kamloops Digital Academy comes in.
Designed for industry professionals, this engaging online program arms you with everything you need to become a Kamloops expert. Even better? Upon completion, you’ll receive a certification and an exclusive pin—a symbol of your expertise and dedication to enhancing tourism in our region.
Benefits of Learn the 'Loops
1. Elevate the Visitor Experience
Visitors rely on frontline staff and tourism professionals for recommendations that shape their time in Kamloops. Completing Learn the 'Loops ensures you can confidently speak to must-see attractions, hidden gems, and seasonal experiences. Your ability to offer tailored suggestions based on real knowledge fosters authentic, memorable stays—and encourages repeat visits.
2. Stand Out with Industry Recognition
In a competitive tourism industry, having a Tourism Kamloops Digital Academy certification sets you apart. This credential demonstrates your commitment to professional development and showcases your expertise in Kamloops tourism. Plus, wearing the official Learn the 'Loops pin signals to guests and employers that you’re a trusted local resource, and encourages them to ask you for recommendations.
3. Increase Engagement and Sales
Whether you work in accommodations, retail, or experiences, a deeper understanding of Kamloops means you can more effectively engage with customers. From recommending local tours to directing guests to the best dining spots, your newfound knowledge can directly impact sales and guest satisfaction.
4. Strengthen Your Team’s Impact
Encouraging your entire team to complete Learn the 'Loops fosters a culture of knowledge-sharing and service excellence. When everyone is equipped with the same up-to-date, reliable information, your business can deliver a seamless, high-quality experience that keeps visitors coming back. And bonus - businesses with entire teams who have completed the course will receive an additional certificate for the business to proudly display, highlighting the fact anyone on their team can make top-notch recommendations.
Who Should Take Learn the 'Loops?
This course is ideal for anyone in the tourism, hospitality, and service industries, including (but definitely not limited to):
- Hotel and accommodation staff
- Restaurant and cafe employees
- Tour guides and experience providers
- Retail associates
- Event organizers
- Transportation professionals
- Any local business engaging with visitors!
Get Certified – Join the Movement!
Completing Learn the 'Loops isn’t just about earning a certificate—it’s about joining a network of passionate Kamloops experts who help shape unforgettable visitor experiences. And with your exclusive pin, you’ll proudly show that you’re a go-to resource for all things Kamloops.
Ready to boost your expertise and make a bigger impact in the tourism industry? Enroll in Learn the 'Loops today and become a certified Kamloops Insider!
Enroll Now
Do you manage a group of learners and want admin access to their Learn the 'Loops journey? Please complete this form.

Author: Meghan Lawson
Meghan is your connection for visitor servicing, the visitor experience and volunteer ambassador teams, and keeping the events calendar up to date.