Calling all industry partners! Through this refreshed funding opportunity, together we can raise the profile and connection to Kamloops. Tap into leveraged marketing dollars to build awareness for Kamloops, and your business sharing our destination experiences and stories far and wide.  

What's the Buzz? 

We are aimed to turbocharge our destination's awareness and competitiveness. Say hello to the Tourism Kamloops Marketing Co-op Fund— a leveraged marketing fund opportunity designed to fuel collaborative marketing efforts and elevate our collective storytelling prowess. 

Why Now? 

Uncertainty remains constant and taking action is key to resilience. The Co-op Fund isn't just about weathering the storm—it's about thriving and flourishing together. By pooling resources and ingenuity, we can overcome challenges while laying the groundwork for sustained success. 

What's in it for You? 

Here's the scoop and Fund details: 

  • Funds amounts specific to industry sectors: 
    • $3000 - Accommodation Partners in good standing with the Kamloops Accommodation Association 
    • $2500 - Tourism Kamloops Industry Partners 
  • 50% Matched Funds: Yes, you read that right! We're doubling down on your efforts by providing a 50% match on eligible projects. It's our way of saying, "We're in this together!" 
  • Collaboration Bonus: Teamwork makes the dream work! Partner up with fellow industry mavens and watch the funding magic soar to $5,000 per partner in matched funds.  

Criteria that Counts: We're not just throwing money around—each project will be evaluated based on criteria like target audience alignment and measurable success metrics. 

How to Get in on the Action: 

Excited to get started? Here's a quick rundown of the application process: 

  • Fill out a short application form detailing your planned spend and timeline. 
  • Hang tight while Tourism Kamloops reviews the application and gives the green light. 
  • Hit the launch button, dig into promotions, updates, collaborations or whatever you have planned knowing that reimbursement awaits upon completion. 

What's on the Menu: 

The Fund covers a smorgasbord of marketing initiatives, including but not limited to: 

  • Third-party campaign development 
  • Digital advertising 
  • Website updates, SEO optimization, content updates 
  • Influencer partnerships 
  • Asset development 
  • Traditional advertising (print, radio, tv advertising) and much more! 
  • Don't see what you are looking for? Send us a note to share your project details and we can let you know if you qualify for funding.   

Eligibility Check: 

Are you a Kamloops tourism industry partner? Check! Do you represent one of the eight sectors outlined? Double-check! Got the funds to kickstart your project? Triple-check! If you meet the criteria, you're good to go! 

Important Dates: 

Mark your calendars! Projects must be wrapped up by June 15th, with all reporting and invoices submitted by June 30th, 2024. Let's make every moment count! 

Let's Make Waves Together! 

With the Tourism Kamloops Marketing Co-op Fund, the sky's the limit. So rally your fellow industry trailblazers, dream big, and let's paint the town—and beyond—with the vibrant colors of Kamloops! Together, we'll write the next chapter of our destination's success story. Let's do this! 🚀🌟 

For more information, connect with