Tourism Week 2022 runs from May 29 to June 4.

For Immediate Release 

May 31, 2022, Kamloops, British Columbia – In recognition of Tourism Week 2022, Tourism Kamloops is reminding the community about the important role it plays in supporting the tourism industry and the benefit tourism contributes to Kamloops residents.

For one week each year, the Tourism Industry Association of Canada and its partners come together to recognize and promote Canada’s tourism destinations, businesses, and employees. This year’s theme: “Travel Now: For Work, Life, and Play!” is timely given the removal of border restrictions and the revitalization of the tourism industry.

While there are plenty of reasons to be optimistic, reopening does not mean recovery. The tourism industry has been impacted in big ways and there are lasting effects from the pandemic. Though borders are open, and restrictions are lifting, issues such as labour shortages, fuel prices and supply chain delays lend to concerns for the visitor experience. Reputation and destination management are strong considerations in anticipation of peak tourism season in Kamloops and throughout Canada.

“We are grateful Kamloops residents stepped up to support small businesses and tourism stakeholders over the past two years,” says Monica Dickinson, CEO, Tourism Kamloops. “The reciprocal relationship between our community and our tourism industry cannot be underscored enough. With our community’s continued support, I have no doubt Kamloops’ tourism sector will experience a full recovery.”

In 2019, the Kamloops visitor economy welcomed 2 million visitors and generated $500 million in economic impact. Rebuilding our vibrant visitor economy is top priority recapturing strong visitor demand and significant visitor dollars.

Together we can manifest a strong recovery for the tourism industry in Kamloops. As locals, consider patio eats, visiting our attractions and experiences, indulge in winery and craft beer sips, tee off on local golf courses, and engage local tour operators this summer. Mark your calendar for the many local community and sporting events back in action in the coming months and ensure visiting friends and relatives experience all that Kamloops has to offer. Support local programs such as the Luv’n the Loops Passport to access local discounts.

“Whether directly or indirectly, tourism influences us all,” continues Dickinson. “From creating jobs, enriching our community culture, and improving our quality of life, tourism counts and contributes to our collective wellbeing.”


About Tourism Kamloops

Tourism Kamloops leads strategic destination marketing, partners, and collaborates with stakeholders, and supports development to promote Kamloops as a distinct and desirable tourism destination. Their goal is to increase tourism revenues through the delivery of innovative, results-based marketing strategies.

Learn more about Tourism Kamloops:

Media Contact:

Monica Dickinson, CEO, Tourism Kamloops
P: 250-819-0151