We are so excited and we just can’t hide it. With travel around BC resuming on June 15 and now across Canada on July 1, our industry can see light at the end of the tunnel. We’re ready more than ever to welcome visitors back to #explorekamloops... in bold fashion of course.
Here is a little insight into what we have in the cooker for marketing in the coming months:
Burst Your Bubble in Kamloops
With the announcement of BC moving into Phase 2 of BC’s Restart Plan on June 15, the competition remains fierce. Our team worked with One Peak Creative to create videos using existing b-roll and injecting humour to ensure we would stand out online - we are locked, loaded, and ready to burst bubbles this summer! The Burst Your Bubble campaign encourages visitors to escape their home/hometown with their family or escape their family and explore with their closest friends whom they haven’t seen in months.
CAMPAIGN SPECIFICS:
- 3 videos
- 3 blogs/itineraries
- Sponsored content on Vancouver Is Awesome, Daily Hive, Black Press Media & Post Media
- Organic and paid advertising
Burst Your Bubble will run until the beginning of September where we will send it off with a final hurrah. Stay tuned!
The Concession
Did you hear the news?? Tourism Kamloops in partnership with the City of Kamloops has launched a fun summer pilot project. The Concession at Riverside Park is officially sizzling with summer fun! Open daily from 12pm-8pm until September 7th, visitors and locals can rent out water bikes and kayaks, beach fun & lawn games, indulge at food trucks, groove to tunes and more! Click here to see what all the buzz is about.
Passions
Passions-based marketing remains a top priority as we move through summer and into the off season. We amplify engaging content through our channels that highlight Kamloops’ key travel motivating experiences to stand apart from competing destinations.
- Rugged, wide-open landscape
- Hiking and biking trails in close proximity to city
- Award-winning golf and wine (one of BC’s newest wine regions)
- 100+ lakes for paddling and fishing
- Emerging craft beer scene
Events are coming back baby! Tourism Kamloops is spreading the word on virtual and in-person events starting back up. Events following appropriate safety protocols will be featured. Are you cooking up plans for a signature Kamloops event? Let’s chat and see how we can work together.
Partner Program
Our Kamloops partners create our destination’s story and we are excited to share your stories loud and proud. Our newly launched 2021/22 Partner Program, in partnership with Kamloops This Week, elevates your story through deliberate and planned marketing efforts to highlight your business to future visitors.
Marketing packages include:
- 2022 Vacation Guide
- 2022 Tear Map
- Website Listings
- Travel Deals Listings
- Blog Features
- Spotlight Website Ads
- Luv'n the Loops Passport + Kids Picks
- and more...
Want to learn more? Linda Bolton is your gal. Send her an email to get the full scoop: lbolton@aberdeenpublishing.com.
What’s Ahead
We’re fingers to keyboard, brains to paper, staying bold, and prepping plans! Our innovative marketing efforts will encourage visitors to come as they are, get the real Kamloops experience, and play like a local. In addition to our marketing campaigns, we’ll continue Know Before You Go and How To Be A Responsible Visitor messaging to ensure visitors, residents, and our community remain safe. Stay tuned as you will most likely hear from us in the near future on opportunities!
Join The Momentum
Want to be a part of our bold journey? Here’s a quick checklist on how to join the Kamloops momentum:
- Tag @tourismkamloops and #explorekamloops in your social posts.
- Share our social posts (Facebook, Instagram, Twitter, YouTube) on your channels that are relevant to your business.
- Share posts from our #ExploreKamloops blog.
- Need access to Kamloops imagery? Sign up for our Media Hub Library to access images that you can utilize on your channels.
We can’t wait for the day we can once again gather as a community and celebrate how resilient and phenomenal our destination is! If you’d like deeper insights into our upcoming marketing plans, request a copy of our 2021-22 Marketing Plan via email at michelle@tourismkamloops.com.
