Press Release - Tourism Kamloops Website Redesign Wins Prestigious WebAward, Paving the Way for More Visitors
Tourism Kamloops’ award-winning website is setting a new digital standard — and redefining how travelers experience the city online.
For Immediate Release – Kamloops, B.C. — October 6, 2025 — Tourism Kamloops is thrilled to announce its newly redesigned website has been honored with a WebAward for Travel Standard of Excellence from the Web Marketing Association. The win celebrates the organization’s strategic investment in a digital platform that makes it easier than ever for visitors to discover Kamloops and plan their trip.
Recognized as a global benchmark for digital excellence, the WebAwards are judged by leading marketing, design, and technology professionals. The new Tourism Kamloops website met a worldwide standard for innovation, content, usability, and visual impact. With over 90% of leisure travelers doing their research online, this recognition affirms that the website is a top-tier tool for attracting visitors and supporting the local tourism economy.
“Winning this WebAward is a huge honour that validates our digital strategy,” says Erik Fisher, CEO of Tourism Kamloops. “Our new website is a direct reflection of our city’s spirit - innovative, modern, and welcoming. This recognition proves that our investment in a world-class online presence will help us continue to put Kamloops on the map as a premier travel destination.”
Developed in partnership with VentureWeb, the website features a dynamic, visually-driven design with rich media and improved mobile optimization. The new design also includes key technical enhancements like accordion menus and teaser image cards to improve site speed and make information easier to find. This comprehensive approach to user experience is mirrored in the refreshed brand, with updated colors and language that reflect Kamloops’s unique rugged landscapes, sunny skies, and vibrant urban culture.
This WebAward is a proud moment for the entire community. It underscores how thoughtful web design can drive tourism by making it easier for visitors to discover what makes Kamloops special. The recognition comes from the Web Marketing Association’s WebAwards—one of the most respected international competitions for website development. Judged by global leaders in design, technology, and marketing across nearly 100 industry categories, the award affirms that Kamloops’ digital presence meets a world-class standard. More importantly, it puts a local success story on the international stage, reflecting the innovation and hospitality that define this city.
About Tourism Kamloops
Tourism Kamloops is dedicated to promoting Kamloops as a leading destination for adventure, exploration, and unique experiences. With a focus on community engagement and sustainable tourism, we aim to showcase all that Kamloops has to offer to travelers from around the world. For more information about Tourism Kamloops, visit www.tourismkamloops.com.
Media Contact
Ryan O’Donnell
PR Specialist, on behalf of Tourism Kamloops
P: 403-978-6000
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