March 4, 2026 by Tourism Kamloops

The Kamloops Gondola - A Case for Urban Ropeway Infrastructure

Proposed Kamloops Gondola alignment, McArthur Island to TRU to Aberdeen Multiplex

Introduction

Urban ropeways, gondolas, aerial trams, cable cars, have earned a reputation in some quarters as novelties. That reputation is increasingly hard to defend. From Medellín to Bogotá, from Portland to Whistler, gondolas have proven their case as viable, efficient, and often transformative pieces of urban infrastructure. They work in large cities and small ones, in historical contexts and modern ones, and they keep working long after the ribbon-cutting headlines have faded.

The Kamloops proposal builds on that track record, and goes further. Most urban gondola projects solve one problem: they move people up or down a steep hill. The Kamloops Gondola solves three simultaneously. The Kamloops Gondola functions as a tourism attraction, a conference and tournament access solution, and a year-round transit asset for locals, students, and families. No comparable project in British Columbia attempts all three.

The relatively low capital cost, simple land alignment, fast journey times, and low-labour operation combine with an unusually strong set of existing civic investments, the Aberdeen Multiplex, Tournament Capital Centre at McArthur Island, TRU, and the new Build Kamloops arena complex, to make a case that is more than compelling. On its merits, this project is overdue.

 

This brief makes the case for three distinct gondola users. We call them the Day Ticket, the Weekend Pass, and the Season Ticket.

The Day Ticket user is the tourist passing through on a BC road trip, the person who stops for an hour, takes in an iconic view, and turns a one-night stay into two.

The Weekend Pass user is attending a conference or tournament in Kamloops, staying in Aberdeen, and needs fast, convenient, parking-free access to five days of games at McArthur Island or events at TRU.

The Season Ticket is the recurring revenue that underwrites everything else, the TRU student who is tired of the parking lottery, the North Shore parent who wants to drop their kids at practice without driving across town, the commuter who has realised that the Gondola makes almost every bike trip in Kamloops almost entirely downhill.

Each of these users represents a different revenue stream. Together, they make the business case resilient across seasons, something neither the Squamish nor the Vernon models, with their heavier reliance on tourism day-trippers, can fully claim.

The Gondola Journey

Kenna Cartright Park

Dylan Sherrard

Business Case

The Environment

Leverage: Economic Development

The strongest argument for the Kamloops Gondola is not the gondola itself. It is what the gondola makes viable at each station.

Tourism Kamloops' CBRE-validated Investor Lookbook identifies a Nordic Spa, an Iconic Tower and Adventure Park, and a Skywalk over the Hoodoos as the three highest-return tourism investment opportunities in the Kamloops region. Two of those three have a natural home at TRU Lot NT, a site that, without the gondola, is attractive. With it, the site becomes genuinely compelling.

Case Studies

Frequently Asked Questions

Author: Tourism Kamloops