Tourism Kamloops Presents... Room For Two
Under our Room to Roam brand essence, Tourism Kamloops continues to use cinematic storytelling to showcase our landscapes and vibrant city as the backdrop for unforgettable experiences. Our Scenes from the Big Screen campaigns take on a different genre each season, from spring's outdoor adventure campaign, Into the Valley of Adventure, to fall's playful dramedy campaign, Accidental Wonders.
Room for Two
This winter, we're turning to romance with Room for Two: A winter season for perfect pairings that celebrates the season's cozy, warm, indulgent side. Rather than focusing solely on traditional romance, Room for Two celebrates the chemistry between experiences that naturally go hand in hand. Think hot coffee on a cold morning, a stroll under twinkling market lights or an afternoon at the art gallery followed by a few fireside drinks. It's about the little pairings that make winter special, whether you're exploring with a partner, friend, or family.
Kamloops sets the cinematic stage. You fill in the rest.
The Perfect Pairings
We'll draw on the romance genre to combine winter offerings that naturally evoke warmth, indulgence, and connection:
Local restaurants, shared plates and cozy fireside meals.
Inviting cafés, fresh baking and leisurely brunches.
Holiday markets, ice skating and evening wanders beneath twinkling lights.
Live music, Kamloops Symphony Orchestra performances and visits to the Kamloops Art Gallery.
Setting The Scene
Our creative approach brings these experiences to life through cinematic visuals and atmospheric storytelling. Building on our 15-second short-form video strategy, we’re creating fast-paced, movie-trailer-inspired vignettes featuring local restaurants, coffee shops and winter experiences.
Photography will capture the inviting glow of cafés, restaurants and boutiques from the street, contrasting warmly lit interiors with the crisp winter atmosphere outside. These visuals bring the campaign’s romance inspired direction to life without relying on traditional romantic clichés, instead finding the magic in everyday moments and experiences that complement one another
A Little Something Extra
To bring Room for Two beyond digital advertising, we’re introducing interactive touchpoints that directly connect visitors with local businesses and inspire spontaneous winter outings.
Meet-Cute cards are mini-itinerary cards designed for tables and counters at local cafés, restaurants, hotels and shops. Inspired by classic meet-cute moments in romantic comedies, each card suggests a local pairing that encourages people to discover more of Kamloops.
Think of them as little prompts for your next outing, whether that means a date night, an afternoon with friends or a winter adventure with family.
A Few Examples Include
Dinner + Theatre
Wildlights + Winter Nights
Snowy Trails + Fireside Sips
Trivia Nights + A Local Brewery
How To Get Involved
Local businesses and cultural venues play an important role in bringing Room for Two to life. Whether you're a café, restaurant, hotel, retailer, or arts organization, you can participate in several ways.
Bring the campaign into your space by displaying Meet-Cute cards on counters, tables or in guest rooms.
Contact Tourism Kamloops directly to request a shipment for your business.
Bring the Room for Two soundtrack into your space by playing our Spotify playlist at your café, restaurant, hotel or retail business.
Extend the campaign’s reach by sharing your winter offerings on social media and tagging @tourismkamloops
Let’s Make Winter a Perfect Pairing
From cozy cafés and intimate dining to cultural outings and seasonal celebrations, Room for Two showcases what makes Kamloops special in winter.
We’re excited to work with our local partners to bring these pairings to life and inspire visitors to discover what happens when the right experiences come together.
