Press Release - Tourism Kamloops Seeks Proposals for Iconic Landmark Project
Downtown Kamloops
New Parallel Studios
Tourism Kamloops is thrilled to announce an exciting opportunity for experienced developers, tourism professionals, and business consultants to collaborate on the creation of a landmark experience or attraction that will define the future of our city. This initiative is a key part of our broader strategy to elevate Kamloops as a top-tier destination, much like the beloved BC Wildlife Park, which has become an integral part of our community and a major draw for visitors.
Kamloops is a city on the rise, currently ranked as the third fastest-growing city in Canada. Strategically located at the crossroads of Western Canada’s primary highways and serviced by major national railways, Kamloops is not just a convenient stop—it's a destination. Our city welcomes approximately 1.9 million visitors annually, contributing over $310 million in total spending in 2022 alone. With tourism generating $522 million in total economic impacts for the B.C. economy, Kamloops is poised to become an even more significant player in the Canadian tourism landscape.
“We’re launching an ambitious project to elevate Kamloops' attractiveness as a destination even further, by identifying and developing iconic experiences that will truly captivate our visitors, especially during the shoulder seasons”
Erik Fisher CEO, Tourism Kamloops
Electric Alley, Delta Hotel
Holly Therrien
Downtown Kamloops
Candace Hansma
“This initiative begins with a comprehensive feasibility study that will dive deep into market and location analyses, as well as engage key partners. Our goal is to identify prime development sites, uncover market gaps, and seize opportunities that will give Kamloops a distinct competitive edge in the tourism landscape.”
Erik Fisher CEO, Tourism Kamloops
Engagement is at the core of this first phase of our project, and that’s exactly what we’re seeking in this Expression of Interest (EOI). We need a partner who will work closely with Indigenous nations, local developers, and municipal bodies to ensure that the project garners broad support and authentically reflects the diverse voices within our community. Following this phase, the project will move into formal engagement sessions to identify specific land opportunities. This will culminate in the creation of a detailed lookbook—a visually compelling document that will showcase the potential of these sites and attract developers eager to bring bold, adventurous ideas to life.
If you’re a developer, tourism expert, or business consultant with a passion for identifying opportunities and driving results, this EOI is calling your name. You'll play a crucial role in the location analysis, market analysis, and interest holder engagement, laying the groundwork for Kamloops' next big tourism initiative. With your expertise, we can attract significant capital investment and create unforgettable tourism experiences along one of BC’s most iconic routes. Together, let's make Kamloops a destination that truly stands out on the map.
Interested parties can review the EOI criteria at https://www.tourismkamloops.com/industry/blog/iconic-structure-eoi/.
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Media Contact:
Christina Pilarski, Tourism Kamloops Media Liaison
(403) 836-8249
