Your Spring Break Playbook: Driving Visitation and Engagement in Kamloops
Spring Break is one of the most exciting and lucrative times of the year for Kamloops’ tourism sector. Families from across British Columbia and Alberta will be looking for an escape from winter’s grasp, and Kamloops—with its mild climate, diverse attractions, and welcoming community—is the perfect getaway.
For local tourism businesses, this means a significant opportunity to boost visitation, increase engagement, and maximize economic impact.
So, what can you expect this Spring Break, and how can you make the most of it? Here’s your guide to capitalizing on the season.
Crowds Incoming: What Spring Break Travelers Want in Kamloops
Kamloops’ appeal during March lies in its ability to offer both winter and early spring activities, making it a versatile destination for families. As we gear up for Spring Break 2025 (March 1-31), here’s what we anticipate:
- Increased Hotel Bookings – With families opting for road trips from Interior BC, Calgary, Edmonton, and beyond, expect a surge in occupancy, especially on weekends.
- Higher Foot Traffic at Attractions – Popular spots like the BC Wildlife Park and Harper Mountain will see an influx of visitors.
- Outdoor Activity Demand – Warmer weather means hiking, biking, and golfing may start earlier than expected, drawing adventure-seeking families.
- More Dining & Shopping – Families looking to experience Kamloops' unique local food scene and boutique shopping will be frequenting restaurants, cafés, and shops.
- Last-Minute Trip Bookings – Many families are spontaneous planners, meaning last-minute reservations for accommodations, tours, and activities will be high.
With these trends in mind, how can your business get ready?
How to Capitalize on Spring Break 2025
BC Wildlife Park
Candace Hansma
Be the First Click: How to Capture Last-Minute Spring Break Travelers
- Ensure your Google Business Profile is updated with accurate hours, new promotions, and fresh photos.
- Use targeted social media ads to reach families actively searching for getaways. Highlight Kamloops as the perfect spring destination.
- Engage with travel-related Facebook groups and forums where families discuss Spring Break plans.
Pro Tip: Use SEO-rich keywords such as “Spring Break family activities in Kamloops” to capture organic traffic from Google searches.
Deals That Sell: How to Make Your Spring Break Offers Irresistible
Families are looking for deals and experiences tailored to them. Consider:
- Family-friendly pricing – Discounts for group bookings or “kids eat/stay/play free” promotions.
- Stay & Play Packages – Hotels partnering with local attractions like the BC Wildlife Park or Harper Mountain can create compelling deals.
- Indoor Exporation — Take the weather out of it by partnering with indoor experiences like Apex AdventurePlex, Kamloops Art Party, Falcon Lanes, the Kamloops Art Gallery, the Fun Factor Fun Centre, the Kamloops Museum and Archives.
- Early Spring Adventures – If hiking and biking trails open early, highlight guided tours or gear rentals.
Pro Tip: Offer limited-time incentives such as "Book before March 1st and receive 10% off."
Five-Star Experiences: How to Keep Visitors Happy & Coming Back
Visitors who have an exceptional experience will share it online, leading to positive word-of-mouth and return trips.
- Train staff on visitor recommendations – Ensure your team knows the best family-friendly activities happening in March.
- Partner with local businesses – Encourage cross-promotion between restaurants, hotels, and activity providers.
- Offer convenience – Families appreciate take-out-friendly dining options and easy online booking for attractions and activities.
Pro Tip: Have a “Spring Break Insider Guide” ready to give out or share digitally.
Spring Break Hotspots: Plug Into Kamloops’ Biggest Events
Align your business with local Spring Break events to maximize exposure. Events that families love include:
- Live entertainment & markets – Participate in or sponsor local markets and entertainment events. Explore upcoming events in Kamloops.
- Wildlife experiences & outdoor education programs – Collaborate with organizations like the BC Wildlife Park to offer unique experiences.
- Local sports tournaments and family-friendly competitions – Support or host events that encourage family participation.
- Bike rentals and trail-opening celebrations – Celebrate the opening of trails with special offers or events. Learn more about mountain biking in Kamloops.
Pro Tip: Collaborate with event organizers to offer exclusive promotions or sponsor activities.
More Visitors, More Growth: Why Spring Break is a Game-Changer
Spring Break aligns perfectly with Tourism Kamloops’ strategic goals of increasing visitation between October and April. With an expected surge in travelers from BC and Alberta, this is a golden opportunity to showcase Kamloops as a must-visit, year-round destination.
By collaborating as an industry, delivering outstanding experiences, and maximizing our marketing efforts, we can ensure that Spring Break 2025 brings economic growth, positive visitor sentiment, and repeat travel in the future.
Ready, Set, Spring! Make the Most of This Travel Surge
Kamloops has everything to create an unforgettable Spring Break for families: beautiful landscapes, engaging attractions, and a welcoming community. As we prepare for this season, let’s work together to amplify Kamloops’ tourism, drive visitation, and ensure that every visitor leaves with a story worth sharing.
Now’s the time to get ready! Update your marketing, prepare for an influx of visitors, and let’s make Spring Break 2025 in Kamloops one to remember.
Want to be featured? Tag @TourismKamloops in your Spring Break promotions, and let’s showcase the best of what our city has to offer.
