Tourism is Business
Destination BC/Tanya Goehring
And its impact goes beyond the visitor.
Tourism is more than an industry. It's an investment in the community we call home.
Every visitor to Kamloops creates opportunity. From supporting local businesses and creating jobs to inspiring new experiences, strengthening community spaces and bringing people together, tourism plays a meaningful role in shaping our city.
The benefits of tourism reach far beyond the people who visit. They show up in the restaurants we love, the trails we explore, the festivals we celebrate and the vibrant neighbourhoods where we live, work and play.
Because when tourism thrives, Kamloops thrives.
Tourism drives our economy.
Every visit creates opportunity.
Kamloops' visitor economy is powered by a diverse network of local businesses, entrepreneurs and industries. From accommodations, restaurants and attractions to retail, recreation, arts and culture, tourism creates opportunities for businesses to grow, people to build careers and new ideas to take shape.
But the economic value of tourism extends beyond the dollars visitors spend. A thriving visitor economy helps sustain the businesses and experiences residents enjoy year-round, encourages investment in our community and creates the conditions for new opportunities to flourish.
Tourism supports a stronger, more vibrant Kamloops by connecting people, places and possibilities. It helps build a community that people want to visit, businesses want to invest in and residents are proud to call home.
It all starts with a visit.
Pepper
2024 Economic Impact Report
Kamloops' tourism industry continues to be a vital economic driver, welcoming nearly 2 million visitors in 2024. This influx contributed $316 million in direct visitor spending and over half a billion dollars in total economic impact. These figures underscore the significant role tourism plays in supporting local businesses and enhancing the community's vibrancy.
Explore the key highlights from our 2024 Economic Impact Analysis.
Dylan Sherrard
2024/2025 Mountain Biking Socio Economic Impact Snapshot
New report highlights $18 million in economic impact, community participation, and growing calls to invest in Kamloops’ trail networks.
Tourism builds our economy.
And a community we're proud to call home.
The value of tourism in Kamloops goes far beyond visitor spending and job creation. Tourism helps shape the experiences, amenities and connections that make our community an incredible place to live, work and play.
From outdoor recreation and vibrant events to arts, culture and community spaces, tourism contributes to the quality of life that attracts people to Kamloops and inspires them to stay.
Our Room to Belong campaign brings this story to life through the voices of local professionals who chose Kamloops not just for their careers, but for the lifestyle, opportunities and sense of belonging our community offers.
Because tourism isn't just about building a great place to visit. It's about building a better place to call home.
Tourism creates opportunity.
And inspires people to turn their passion into possibility.
Behind every great tourism experience in Kamloops are the people, businesses and ideas helping shape our city's future. Tourism creates opportunities for entrepreneurs to turn their passions into thriving businesses, invest in our community and contribute to the experiences that make Kamloops unique.
Through the stories of our local industry champions, we celebrate the people who chose Kamloops to build their businesses, pursue their passions and help create a vibrant community we're proud to call home.
Because when local businesses thrive, our entire community benefits.
