Funding, Grants, and Training

2021 is the year for opportunity and growth, but with so many options available where does one start? We've taken care of the guess work for you and short listed some of the key programming that can help you conquer COVID-19 and get your business back on track for 2021 and beyond.


Key Programs


Sector Specific Opportunities









Sector Specific Opportunities


Employment & Training 

BSAFE - Your Trust, Our Priority

Grown from a Tourism Task Force recommendation, BSAFE is a new online training course, created in partnership with tourism and hospitality stakeholders and go2HR, the tourism and hospitality industry health and safety authority. 

The training provided by this program aims to provide staff with a strong foundation in COVID-19 health and safety protocols, and to assist them in understanding ever-evolving best practices. Upon successful completion of the course, participants are awarded a certificate that demonstrates their knowledge of and commitment to COVID-19 health and safety.

Program Goal:

  • Ensure foundational health and safety knowledge across BC tourism and hospitality industry to increased worker, guest, and community confidence during recovery
  • Provide external visibility to BC tourism and hospitality employers participating in the program


Student Work Placement Program

Work placements are a win-win for employers and students, Through the Student Work Placement program, employers can apply for wage subsidies to help them hire post-secondary students across Canada. You could get up to $5,000 for every student you hire through the program, and up to $7,000 for every student you hire that is in their first year or is from an under-represented group.


BC Employer Training Grant

The BC Employer Training Grant program (ETG) supports skills training to address provincial labour market needs. The program is delivered by the Province of British Columbia and is funded by the Government of Canada through the Workforce Development Agreement.

What you need to know:

  • Due to high demand for limited funds, applications are prioritized and not assessed solely on a first-come, first-serve basis. Priority is given to: first-time applicants, small businesses, applicants from disadvantaged regions, and applicants from industries facing the greatest challenges acquiring skilled workers


Digital Marketing Bootcamp

The Alacrity Canada Digital Marketing Bootcamp is a virtual skills-training program that aims to prepare you for the digital marketplace. This intensive Bootcamp involves daily experiential learning as well as mentorship sessions with marketing experts to help equip you with the knowledge, tools, and resources you need to thrive as a marketer. By the end of the Bootcamp, you will be ready to jump into a marketing role or help grow your business with a real understanding of how your work can contribute to and shape the marketing process.


Community Futures - Taking Care of Business Program

Taking Care of Business is a program offered through Community Futures providing funding for training and one-on-one support for businesses in the participating Community Futures regions thought Northern BC. With your FREE membership your business team will have to access to FREE online workshops, webinars, and professional business support.


Destination Canada - Marketing Tips & Tricks Video Series

This video series is designed to help Canadian tourism businesses get the most out of their marketing efforts, reach travelers and remain competitive. These quick tutorials feature Destination Canada team members sharing their expertise.

Episodes Include:

  • Creating Video for Youtube
  • On Page SEO
  • Instagram
  • Making Paid Media Work
  • Public Relations 101
  • Good Data Matters


TIABC & BC Hotel Association - BC Accommodations: Keeping Guests and Staff Safe During COVID-19

Recognizing that there is a demand for tourism and hospitality businesses to share steps taken to keep residents and visitors safe and healthy, as well as a need to inform visitors about what to expect when they are able to travel to BC, TIABC has invested in a series of videos that will act as public service announcements educating multiple audiences about the province's health and safety protocols, what businesses are doing to ensure their customers, guests, employees, and communities are safe, protected, and ready to reiterate the provincial tourism marketing messaging "Know Before You Go".


Destination BC - Self-Guided Tourism Digital Academy

The Tourism Digital Academy is a free, 8-week digital marketing program. The Self-Guided program is a condensed version of the in-class Tourism Digital Academy, designed for BC-based tourism businesses who prefer the freedom of working at their own pace.

This online program includes 6-months access to:

  • Eight 1-hour videos, each focusing on a different aspect of digital marketing
  • Resources, tools, and templates to support learning throughout the program
  • A marketing plan template with instructions and activities to guide development of your own plan

Not sure which program is right for you? Compare them HERE.


Marketing Tips & Tricks

Our Marketing Tips & Tricks series is designed to to help Canadian tourism business get the most out of their marketing efforts, reach travellers and remain competitive. The quick tutorials feature Destination Canada team members sharing their expertise. 

You can catch up on previous Marketing Tips & Tricks episodes below:  

Technology and Innovation 


Innovate BC

You need money to grow. Innovate BC can help. We provide funding and connections to ignite innovation in every corner of the province.

Programs include:

  • Digital Skills for Youth - up to $26,000 for digital skills training so youth can successfully transition to the workforce
  • Fast Pilot - up to $200,000 for regional SMEs to design, build, and operate a pilot plant or small demonstration of their technology in real-world conditions
  • Mitacs Innovate  - up to $15,000 to support a joint academic-industry research project at no cost to businesses
  • Tech Co-op Grants - up to $20,000 in funding to hire a co-op student through the program
  • Innovator Skills Initiative - up to $10,000 a year to hire a business or tech student


Kamloops Innovation

In response to the economic impact of the COVID-19 pandemic, Innovate BC is pleased to offer the Digital Economy: Rapid Response + Resiliency Program (DER3) to support small-medium sized businesses, in any sector, to enter or expand in the digital economy.

The program will offer:

  • Personalized advisory services
  • Resource materials, best practices and tools needed to increase business capacity
  • Connections to vetted digital service providers and subject matter experts

Sports, Arts & Culture 


Emergency Funding - Culture, Heritage, and Sport

Learn about the immediate action the Government of Canada is taking to provide support measures and financial relief for the culture, heritage, and sport sectors.


City of Kamloops - Grants & Funding

Supporting sports, arts, and culture in our community continues to be a focus for the City of Kamloops. They currently offer numerous opportunities to apply for grants and funding for each of these sectors.

Additional Resources