Tourism Kamloops is a data-driven destination management organization. We perform research and collect data on visitation, economic impacts, and consumer sentiment.


This research provides us and our partners greater visibility into the needs and wants of visitors and the Kamloops community.  Data intelligence helps enhance our marketing strategy and uncovers new opportunities, while delivering an outstanding visitor experience.

Resident Sentiment

As BC moves through various stages of reopening following the coronavirus outbreak, Tourism Kamloops is seeking to understand how Kamloops residents feel about visiting local businesses and welcoming visitors to their community. The data from this survey will help inform COVID-19 recovery operations and promotion for Kamloops businesses and the local tourism economy. 


More Reports Coming Soon