Tourism is Business
Kamloops
Destination BC/Tanya Goehring
Discover how tourism fuels Kamloops’ economy
Kamloops isn’t just a great place to visit—it’s a powerful economic engine, quietly driving opportunity and prosperity across our region. Behind every hotel stay, tournament, dinner out, or downtown stroll is a ripple effect that supports jobs, fosters innovation, and fuels our future.
In Kamloops, tourism is business, and the numbers prove it.
Why it matters
Tourism generates millions in local revenue, supports hundreds of small businesses, and provides employment across diverse sectors. Whether you’re a business owner, policymaker, or resident, tourism shapes your bottom line, your community, and your everyday experience.
Through the voices of local leaders, data-driven insights, and powerful stories, we’re showing how tourism contributes far beyond leisure—it’s a cornerstone of Kamloops’ thriving economy.
2024 Economic Impact Report
Kamloops' tourism industry continues to be a vital economic driver, welcoming nearly 2 million visitors in 2024. This influx contributed $316 million in direct visitor spending and over half a billion dollars in total economic impact. These figures underscore the significant role tourism plays in supporting local businesses and enhancing the community's vibrancy.
Explore the key highlights from our 2024 Economic Impact Analysis.
Watch the full story
Tourism is more than travel—it’s transformation.
Watch how Kamloops businesses, leaders, and communities thrive through tourism.
See what local business owners are saying
Meet the people shaping Kamloops' economic future—from hoteliers and farmers to city planners and entrepreneurs. Their stories reveal how tourism investment creates real, lasting impacts in the community.
Adam & Ben Woodward
What happens when local passion meets global curiosity? See how tourism helps Privato grow, one visitor, one pour, and one unforgettable Kamloops moment at a time.
Lachlan Gonzales
What happens when heritage becomes a destination? Explore how the Secwépemc Museum honours culture, drives Indigenous tourism, and invites visitors to connect with this land’s true story.
Mitch Forgie
Red Beard Café, Bright Eye Brewing, and Nigel’s Speakeasy
What happens when small-town spirit meets bold ambition? Hear how tourism empowers entrepreneurs like Mitch to build vibrant, thriving businesses right here in Kamloops.
Carly Schmidt
What happens when creativity and tourism collide? Discover how Carly is turning inspiration into impact—and how Kamloops’ visitor economy fuels local art and connection.
Maeghan Summers
What happens when hometown pride meets handcrafted flavour? Discover how tourism fuels Maeghan’s passion to serve an authentic Kamloops experience—full of connection, comfort, and a true taste of home.
Show your support
Tourism is shaping Kamloops.
Help spread the word. Share this campaign. Support local. Advocate for tourism.
