Freerider Corn Lager in collaboration with Red Collar Brewing Co and Tourism Kamloops.

Red Collar Brewing Co.

Frank Luca

Kamloops' Craft Brew

Introducing Freerider Corn Lager—a crisp, clean, and refreshing brew crafted in collaboration with Red Collar Brewing, and inspired by Kamloops' legendary freeride mountain bike scene. This unfiltered, naturally carbonated lager is designed to capture that post-ride high: the dirt under your nails, the wind still in your hair, and the grin you can’t shake after ripping your last berm.

Just like Kamloops itself—where freeride isn’t just a style, it’s a state of mind—this beer is all about freedom and flow. Whether you’ve spent the day chasing lines at the Bike Ranch, shuttling laps on Harper, or leading your little ripper through the local pump track, Freerider is the perfect cap to a day well spent in the saddle.

Pint of Room to Roam White IPA with a can beside it in the Red Collar Brewing Taproom located in Kamloops, BC.

Frank Luca

Freerider Corn Lager

Red Collar Brewing Co.

Brewed for golden hour—when the bikes are racked, the gear’s dusty, and the stories are flowing.

This is an approachable lager, no matter your riding style; it’s light on the palate but full of freeride soul.

Available on tap at the Red Collar tasting room or by the can to take with you.

Labels of the Room to Roam beer can running through the production machine at Red Collar Brewing in Kamloops, BC.

Rachel Lewis

Freeride Fund

'Cuz freeride ain't free

Kamloops didn’t earn its freeride crown by accident. It took vision. Risk. Trailblazers (literally). Now, it’s time to give back to the dirt that raised us.

Our trails are legendary, but with great trails comes great responsibility—and a whole lotta maintenance.

Say hello to the Freeride Fund—a brand new, community-powered initiative to support the ongoing upkeep of our sanctioned trail networks. Tourism Kamloops has already committed $50,000 over the next 3 years, and now we’re calling on our fellow trail lovers, loam lords, and send-it specialists to help keep the legacy alive.

This is freeride—for real.

Learn more about Freeride Fund

Brew Moments

Georgia, a black Labrador Retriever wearing a red collar, posing next to a can of the FreeRider Lager at Red Collar Brewing in downtown Kamloops, BC.

Kate Morrison

Red Collar Brewing Co.

At the heart of downtown Kamloops, Red Collar Brewing is where quality beer meets quality time. Known for inventive brews and a warm, dog-friendly vibe, it’s the kind of place locals gather—post-ride, pre-adventure, or just because.

Pull up a chair, grab a pint, and soak up the sunshine on the patio; trail stories, kids, and pups are all welcome. Named for the red collar worn by their late labrador, Goosey, this brewery pours craft and character into every glass—and now, that includes the spirit of freeride.

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A couple relaxing on a sunny patio lined with hops at Red Collar Brewing in Kamloops, British Columbia.

Tamra Jaeger

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