Blonde Ale in collaboration with Red Collar Brewing Co and Tourism Kamloops.

Kamloops' Freeride Brew

Introducing Freeride Ain't Free Blonde Ale—an easy-drinking blonde ale brewed in collaboration with Red Collar Brewing and inspired by Kamloops' legendary freeride mountain bike culture. Crafted for post-ride refreshment, this golden ale offers a crisp, dry finish with subtle honey notes, making it the perfect way to celebrate a day on the trails.

More than just a great beer, every pack gives back! This helps maintain and enhance the trail network that has made Kamloops the Birthplace of Freeride. Whether you've spent the day shuttling laps, exploring new lines, or cheering on the next generation of riders, every sip helps keep the freeride legacy rolling.

Dylan Sherrard

Freeride Fund

'Cuz freeride ain't free

Kamloops didn’t earn its freeride crown by accident. It took vision. Risk. Trailblazers (literally). Now, it’s time to give back to the dirt that raised us.

Our trails are legendary, but with great trails comes great responsibility—and a whole lotta maintenance.

Say hello to the Freeride Fund—a brand new, community-powered initiative to support the ongoing upkeep of our sanctioned trail networks. Tourism Kamloops has already committed $50,000 over the next 3 years, and now we’re calling on our fellow trail lovers, loam lords, and send-it specialists to help keep the legacy alive.

This is freeride—for real.

Learn more about Freeride Fund
Two girls drinking beer on the patio at Red Collar Brewing in downtown Kamloops, BC.

Ollie Jones

Red Collar Brewing Co.

At the heart of downtown Kamloops, Red Collar Brewing is where quality beer meets quality time. Known for inventive brews and a warm, dog-friendly vibe, it’s the kind of place locals gather—post-ride, pre-adventure, or just because.

Pull up a chair, grab a pint, and soak up the sunshine on the patio; trail stories, kids, and pups are all welcome. Named for the red collar worn by their late labrador, Goosey, this brewery pours craft and character into every glass—and now, that includes the spirit of freeride.

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