Boldly Unscripted

There's what I planned, then there's the real story.

Tourism Kamloops’ new brand invites guests to explore our welcoming city and encourages them to experience an authentic story-filled adventure .  Our brand is true to the essence of Kamloops – we want our visitors to get the same feeling about our city as our locals do. Kamloops has so much to offer all year to those who take the time to discover it, and this new brand invites people to do just that. Kamloops does not need a lot of planning. Spontaneity is the norm.  Doing what feels right – right now. And seeing where it all takes you. That’s unscripted. 


The History of Kamloops, British Columbia

Kamloops - A Meeting Place

The word Kamloops comes from the Secwepemc word Tk’emlúps, meaning "where the rivers meet" and in this case referring to the flowing together of the North and South Thompson rivers. In the early days, 30 bands of Secwepemc (or Shuswap people) lived along the rivers and lakes of BC’s south-central interior, moving constantly, thus being known as a semi-nomadic nation. A bounty of elk, deer, salmon, wild plant roots and berries dominated the Thompson Valley, as well as excellent farmland and water sources for growing crops. This made for a suitable place to settle and eventually set up trading posts to trade furs and contraptions with the white man. The earliest human remains date back to over 8,250 years ago, yet it is not known exactly how long the people have occupied the valley. Before the Shuswap, vast ice sheets covered the valley. From train robberies to stagecoach transport, to cattle ranching, Kamloops is home to the true wild west drama of the Kamloops region. Europeans arrived in Kamloops around 1811. From their technical advances came further trading, industry, the railroad, and ship transport. The Gold Rush brought wealth and a large influx of people searching for a better life. In 1893, Kamloops was incorporated with less than 1,000 people; yet today it is a population of nearly 85,000 and growing. Kamloops is still a central hub with its south central geographic location in the province connecting to Calgary, Vancouver, and the northern Cariboo-Chilcotin regions. The people of Kamloops are what truly make the heart of Kamloops beat. Kamloopsians care about keeping the city beautiful and keeping our heritage alive: encouraging the western heritage of genuine leather, giving a wholesome friendly smile, and incorporating a cosmopolitan flair with exquisite, high-end urban amenities.



Tourism Kamloops

Tourism Kamloops is the organization responsible for destination marketing on behalf of the Kamloops tourism industry and the City of Kamloops. Since 2005, tourism in Kamloops has evolved significantly to become an attractive, affordable and accessible getaway for outdoor enthusiasts, families, athletes and weekend warriors. The tourism industry in Kamloops is alive and well welcoming approximately 1.64 million visitors annually and generating $377 million in economic value. 


Partner with stakeholders as the leader for strategic development support and planning through implementing innovative technological marketing strategies to promote Kamloops as a valued tourism destination. 


Come share the experience and play like a local


To increase tourism revenues through delivery of innovative, results-based marketing strategies. 

2016 Annual Report Cover Page