Business

Kamloops is a destination on the rise. With a strong visitor economy, a central location, and a community that embraces new ideas, the city is primed for transformative investment in tourism infrastructure. Here’s why now is the time to invest:

• 1.96 million visitors annually generating over $522 million in economic impact fueling demand for new attractions, experiences, and businesses.
• Strategic crossroads of Highways 1 and 5 connecting Vancouver, Calgary, and beyond, with millions of travelers passing through each year.
• We are Canada’s Tournament Capital, and we host 100+ major events annually that bring athletes, families, and spectators into the city.
• Community pride in tourism with residents who value the visitor economy and welcome new opportunities that enhance quality of life, proven year after year with over 90% support consistently shown in Tourism Kamloops’ annual resident polling.
• Proven history of destination development from the BC Wildlife Park, which still attracts more than 100,000 visitors annually, to the growth of Sun Peaks Resort, one of Canada’s top ski destinations.

Kamloops is ready for its next landmark. The opportunity is here for those who are ready to build it.