We just wrapped up our annual Winter Industry Familiarization (FAM) Tour, and it was a blast! 🌟 We're thrilled to share the highlights of this unforgettable day where we immersed ourselves in the heart of Kamloops, exploring its winter wonders.
Why a FAM Tour?
Familiarization tours are our tickets to stepping into the shoes of a tourist. It is our way of giving media, tour operators, and our incredible frontline staff, hands-on experiences to become true Kamloops ambassadors. The Winter Industry FAM Tours have a specific goal – to equip our front-line stars with the answers to the golden question: "What is there to do in Kamloops this week?" It was our way of ensuring every guest left with a personalized adventure guide.
The Adventure Unfolded:
Our group was filled with enthusiasm, turning the Winter FAM Tour into an interactive and laughter-filled adventure. A day-long itinerary in our winter wonderland led us to explore many of Kamloops’ hotspots, including -
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Harper Mountain Tubing: Our group met with Lisa DaBurger, who shared insights on the story of Harper all while enjoying warm hot chocolate and a sweet treat. The group then suited up in their snow gear for a thrilling adventure down the Iconic Harper Mountain Tube Park.
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Kamloops Museum Time Travel: At the next stop, we walked through Kamloops' history with Meghan and took a stroll through time, at the Kamloops Museum.
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Big Little Science Centre Magic: Our group enjoyed meeting Gord Stewart and his team at the Big Little Science Centre where we indulged in some mind-boggling science experiments and hands-on activities, embracing our inner scientists.
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Yew Street Food Hall Feast: Lunch at Yew Street Food Hall was a delight, fueling us for the afternoon ahead. Our group met with Manager, Kate who shared the story of the Yew Street Food Hall and also tee’d up the experience to taste a bite from each restaurant, including - Duck Duck Pork, Lemongrass, Mittz and Co and Harvest Moon Bakery.
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Fun Factor Laughter: We wrapped up our day at the Fun Factor, and met with Miguel who gave us a tour of the area. Post the tour, we channeled our inner child and enjoyed an experience of playing fun arcade games, laser tag challenges, and bumper cars.
Why It Mattered:
This wasn't just about a day out; it was about shaping the Kamloops experience for every visitor. Our front-line stars are now armed with the knowledge and passion to share many of Kamloops’ incredible experiences from first-hand visits.
Stay tuned for more events like these, as we continue to enhance our visitor experience by making Local Ambassadors!
